Whether that is a product, a technology, a service, or something else, all of your planning depends on meeting well thought out, ambitious but realistic sales goals.

If you’re a startup and need to build a structure that can efficiently get you to your first milestones or in growth mode and looking at 2X and greater year-over-year multipliers as you strive towards that magic nine figure line, you may observe that it seems harder than it should to get your new and growing team aligned bringing a sellable, scalable story to the market in a consistent and measurable way that rewards success and keeps you nimble enough to make changes as you get your legs under you.

story&sale has been there and we have done that.

Our mission over our dozen combined years consulting with companies like yours has been to help marketing and sales leadership form the symbiotic relationship they need to bring in your plan. That takes tuning your organizational structure and training your teams against five key pillars.